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WHAT’S NEW
June 6, 2014
The United States Patent and Trademark Office (“PTO”) is the agency of the U.S. government that registers patents and trademarks. The PTO has two separate registers for trademarks, the Principal Register and the Supplemental Register. Principal registration grants more benefits than ... Read more
June 6, 2014
The United States Patent and Trademark Office (“PTO”) is the agency of the U.S. government that registers patents and trademarks. The PTO has two separate registers for trademarks, the Principal Register and the Supplemental Register. Principal registration grants more benefits than ... Read more
June 6, 2014
Le Lorem Ipsum est simplement du faux texte employé dans la composition et la mise en page avant impression. Le Lorem Ipsum est le faux texte standard de l’imprimerie depuis les années 1500, quand un peintre anonyme assembla ensemble des morceaux de texte pour réaliser un livre spécimen ... Read more
June 6, 2014
Every day consumers are confronted with countless logos, mostly unaware of how these icons are constantly transmitting a slew of messages aimed at the subconscious. “A company’s logo is its shorthand, a visual cue that tells a story of the brand’s culture, behavior, and ... Read more
June 6, 2014
What’s in a name? A lot, when it comes to small-business success. The right name can make your company the talk of the town. The wrong one can doom it to obscurity and failure. Ideally, your name should convey the expertise, value and uniqueness of the product or service you have ... Read more
June 6, 2014
Keeping a good attitude will help you weather the storms of entrepreneurship. The daily life and grind of entrepreneurship can be filled with big highs and lows, but staying focused on the end goal and seeing the opportunity in your challenges will take you far. Here are five quotes that will ... Read more
June 6, 2014
Today, tens of thousands of people are considering starting a home based business, and for good reasons. On average, people can expect to have two and three careers during their work life. Those leaving one career often think about their second or third career move being to their own home. ... Read more
June 6, 2014
In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the ... Read more
May 22, 2014
Trademark is a  legitimately and officially protected distinguishing design, graphics, logo, symbols, words, or any combination that identifies the goods or services of a brand, company or person from those of others in the marketplace. 1 – Legitimacy: The legal process that ... Read more